This week was all about tying up loose ends as the JAICE project continues to move toward the finish line. A good chunk of my time went into making final revisions to the JAICE commercial. At this point, it was less about big creative changes and more about fine-tuning. It’s one of those phases where small adjustments make a surprisingly big difference.
I also helped one of my teammates put together a TikTok ad for JAICE, which ended up being a fun change of pace. The concept was essentially “JAICE, but taught by cats,” and yes, it was exactly as chaotic and entertaining as it sounds. While it was meant to be lighthearted, it was still a great reminded that marketing doesn’t always have to be serious to be effective. Sometimes a little humor is what gets people to stop scrolling and actually pay attention.
On top of that, I contributed to fleshing out the details of our final presentation and worked on a few slides to help tell the story of the project more clearly. Making sure the presentation flows well and communicates both the functionality of the app and the thought process behind it has become just as important as the visuals themselves.
Overall, this week felt like a shift from building to presenting. Between finalizing the commercial, experimenting with social media content, and polishing the presentation, the focus has been on how JAICE is communicated and perceived. It’s been rewarding to see the project come together in different formats — and yes, even more rewarding knowing at least one version of JAIE exists in a universe run by cats.











